Our Story


Allow you to travel more with less

We are tired of the fact that traveling has to be so much of a hassle, and packing the right clothing sometimes feels like a chore. Call us crazy, but we think you shouldn't have to struggle this much just to be comfortable, smell good, and enjoy exploring this beautiful world we all share.

This unnecessary inconvenience is why we're on a mission to reinvent your closet - and reduce your carbon footprint while we're at it. (Yeah, we're crazy like that)


Make 'clean' your new norm.

Whether it's a one-day camping trip, a weekend getaway, or a few weeks in a foreign country, we all want to be able to travel wherever we want, whenever we want. When that time comes, you should be able to trust that the clothes you have in your closet ready and able to keep you smelling good, looking good, and feeling good. 

This is where we come in. We're changing the game by holding the closet to a higher standard. By pairing the most unique materials with rigorous real-world testing, we craft the clothes you can rely on — every single day of your trips.

But here's the best part: we're also obsessed with sustainability.

We design our clothes to be great for you and the planet. While cows and cars are some of the most polluting items in the world, most people are not aware that their closet is one of the leading causes of pollution in the world. So, we made clothes that are great on all fronts, so when you wear yours, you will always know you're making an impact and reducing your carbon footprint before it's too late. 


Wenceslaus (Wen) Muenyi

Clothing companies have given up on being good for you and the planet - they're too focused on profits to care about how you use your clothing and how it can make clothes that fit into your life. Most companies are too focused on selling their brand even though they make their clothes with mediocre material that goes bad in a few days after you've worn it and require you to wash them every single time you wear them. 

With clothes made this way, how are you going to be able to enjoy your next adventure? 

The closet needs reinventing.

It's time to slow down and take a critical look at our clothing. Style-wise, clothing has advanced lightyears ahead, but material-wise, it hasn't changed at all since the industrial revolution. 

The materials used these days are some of the most poisonous materials to the planet and your quality of life. The worst material of all being materials is cotton. Cotton is considered the most polluting plant on the earth due to its high pesticide required, pesticides that run off into our water system, and our foods. We can't neglect polyester, the material that is adding more pollution to our oceans thanks to the fact that it doesn't degrade. Finally, Marino Wool, a more environmentally friendly but morally questionable material; Marino Wool is made by taking the hair from a sheep, a process that sometimes kills the sheet. 

You might be wondering how I know all of this stuff? Well, I was lucky enough to discover the fantastic world of materials many years back after a trip to Iceland, where my clothes started to smell horrible, and I didn't know where to find a laundry machine. After that experience, I decided to find a way to develop products that would allow me to travel the world without any luggage and still be clean and comfortable. The discovery of these materials changed my personal life in so many ways, and I want to share that experience with you.

I believe that we can utilize chemistry and material science to deliver the best clothing in the world; Clothes that you can trust are always ready to go on any adventure your heart desires. And that's what HercLéon is all about. 

Your closet should be filled with clothes that make your life easier, fun, and more exciting. I want you to have access to materials that are comfortable, clean, and also help reduce your carbon footprint while still being stylish.

HercLéon's mission is to push the materials used in your clothes to the next level, to create products designed with care to the planet we all love, and to design products that enhance your enjoyment of life. After all, you should never have to worry if your clothes are clean or if you smell good. When your clothes perfectly fit into your life, that frees up your time and energy to really enjoy life, explore all corners of the world, and, best of all, never stop adventuring. 

- Wen

Founder & CEO HercLéon

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