Our Mission

FIRST, OUR PURPOSE IS TO

Allow you to live a freer, healthier, and cleaner life

We believe the future of fashion is laundry free, and along with you, we're excited to push the world towards this inevitable change. When it comes to pollution, soul sucking, and money wasting activities, laundry is in a league of its own. Have you ever wondered why some of your clothes smell faster than others? Or how it's possible that cars can drive themselves, yet we still have to wash our clothes? Yeah, we've thought about those two questions too, and here at HercLéon we're creating massive leaps in fashion technology to enable a future where laundry is something grandparents tell their grandkids about doing back in day. 

Now, you're probably thinking that this sounds great or gross, and both reactions are correct. This great gross revolution is one that will only be limited by people's emotional attachment to the idea of laundry being the only way a shirt can go from smelling dirty to clean. The people who resist this change are similar to the people who resisted the invention of cars because horses were "better." The great news is that sooner or later, the world will move forward and they will have to catch up to the innovators who they once called "gross."

You might be wondering what makes laundry so bad? Well, I'm glad you asked. Laundry's eco-destructiveness, aka holy trinity of trash, has three components: energy waste, clothing destruction, and micro-plastic water pollution. Together, these three forms of pollution add unnecessary pollution to our water supply, the air we breathe, and the soil we use to grow our food. 

This unnecessary waste is why we're on a mission to reinvent your closet - and reduce your carbon footprint while we're at it. (Yeah, we're crazy like that)

We need to move past laundry machines, so we can move forward to a cleaner, freer, and more beautiful future. 

If you're wondering what life will be like without laundry, here are three key ways.

The future will be cleaner for you and the environment around you. Most people don't know that the moment their clothes leave the laundry machine and bacteria touches it, then the process of bacteria multiplication begins. Our clothings and other products, on the other hand, will actively stop and eliminate this bacteria growth, so you can wear the same shirt for a month around the house without it getting stinky or use the same pillowcase for weeks without it causing an acne outbreak.

The future will be freer now that your clothes won't limit your life. You can go on a weekend or month long trip without needing more than two pairs of underwear. You can live off grid without worry about a laundry machine. If a hurricane, earthquake, power outage, or any other disaster takes place where you don't have access to cleaning tools, you won't have to worry about your clothes. 

The future will be more beautiful now that your products will not only work to take care of itself, but also work to enhance your skin's health. Along with making sure our products don't require laundry, we also put effort towards making sure they help improve your skin's health. The skin is our body's largest organ, so it's important to take care of it and we want to make sure whenever you wear, sleep on, or use any HercLéon product, we're being mindful of how it impacts your skin's health. 

Are you ready to create this future with us?

The future we're working towards creating isn't possible without you. One man, one company, and one idea cannot change the world without an army of people who want to help push society forward. Like the African proverb says, "If you want to go fast, go alone, but if you want to go far, go together." So, we hope you're ready to come with us, together we can create a cleaner, freer, and more beautiful future.