Elon Musk is one of my greatest inspirations, but I am writing this as a person that's concerned about the future of humanity and our high levels of pollution.

Since the industrial revolution, humans have grown up thinking that we live in an infinitely giving planet. This mindset created by companies like Hanes (fuck Hanes) manufactured a culture of constant consumption with little thought giving to the global impact. Fast forward almost a hundred years, and new companies like Lululemon, Under Armour, and others came into the clothing business producing clothes with petroleum-based microfiber materials that, after being washed, get into the ocean as microplastic and end up in the fish you eat for dinner.

Now, to max out the amount of textile pollution we can create in one year, companies like H&M, Zaras, and other fast fashion companies brought in the new throw-away culture where they produce low-quality clothes at negligible prices. This allows their customers to consume as much as they would like, without money being a considerable limitation. You're now free to buy as much as you want, wear it a few times, get bored, throw it away and buy more without putting as much as a dent in your bank balance. 

These cultural changes have to lead to an increase in textile-based pollution, and we believe that the mindset that comes with this type of consumption behavior leads to other bad consumption habits.

But Wen, what about clothing donations? Well, donating clothes is a great idea, but buying less clothes is much better and here is why; a lot of the unwanted clothes end up in 3rd world countries to be resold. This sounds like it would be a great idea, but because Americans and other 1st world countries are so much bigger than people living in 3rd world countries, the clothes do not fit very well and so these clothes end up in landfills or the ocean. 

So, how does underwear compare to an electric car? Simple, because of the Fjord, more people can afford to take their first steps towards becoming more eco-friendly through their clothing habits. Plus, it's worth noting that buying a Tesla doesn't necessarily translate to other eco-friendly practices and behavior because you're not sacrificing much to buy a Tesla; it's stylish, it's cool, and it has a high resale value. This high price and cool factor mean that while Tesla is helping society reduce their carbon-footprint a bit, it doesn't involve enough personal sacrifice and habit change for us to see it as an immediate and sizeable response to the pollution problem. That is why the Fjord, to us, is critical; the Fjord is not cool, and you cannot use it as a way to seem like you care since few people will see it. The Tesla car, on the other hand, is a public product, so you can buy it just to seem like you care, look cool, look rich, but still not care or change your other habits. This lack of potential virtue signaling means that if you buy and use the Fjord, then you must be serious about your carbon footprint and so that single thought will help push you towards more eco-friendly habits. 

Regardless of who can make the most change the fastest, reducing our global carbon footprint is a team effort, and we are happy to be able to do our part to help push humanity forward.